Digital solutions use technology to streamline processes and create new avenues for interaction with customers. They can help businesses stay competitive, satisfy customers’ needs more efficiently and help drive growth. But choosing the right one requires careful planning. Here’s a look into some important aspects to take into consideration when choosing a sophisticated digital solution for your business.
Many digital solutions are a result of scalable and innovative technology that allows them to grow and adapt with the company. This flexibility comes at costs. It’s not uncommon automation business operations for successful solutions to create demand for expanded services, more personalization, and more variability. The issue for digital businesses is to be able to enjoy complexity that adds value while avoiding complexity that isn’t.
Complex digital solutions can automate routine tasks. This lets employees spend less time on administrative tasks, and focus on more important tasks. They can also improve data management and facilitate better decision-making by monitoring data in real-time. These solutions can also help reduce costs and make scaling the business easy.
Sales professionals face a challenge in communicating the importance of these capabilities. They must devise strategies that explain how the solutions will deliver concrete rewards to specific customer needs. They also need to adapt their value proposition to meet the evolving requirements of their customers. Jeanne Ross is a principal research associate at the MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to plan Your Business for a Long-Term Profit (The MIT Press 2019). Follow her on Twitter @mit_cisr.
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